Enhancing User Engagement on Sports Betting Experience

Mobile App

Client

Red Shark

Role

UI/UX Design

Duration

May 2021 - Jan 2022

Project Overview

Red Shark is a professional sports betting and prediction platform specializing in football and basketball. It offers real-time expert analysis, instant match interpretations, and a free zone for users to explore. The platform aims to provide users with accurate sports forecasts and enhance their betting experience through expert insights and data-driven predictions.

Problems

Users find it challenging to navigate through the various prediction options due to a cluttered interface.
There is a lack of immediate visibility for new and popular predictions, which affects user engagement.
The platform needs to cater to both novice and experienced bettors, offering clear and accessible information for all user levels.

User Goals

Be able to see the top experts on the homepage.
Be able to view the number of proposals for each game.
Navigate the platform easily, regardless of their betting experience.

Approach

Place top experts on top of the homepage.
Display the number of proposals in the corner of each game card.
Make clear IA and visual hierarchy, appropriate contrast, clear CTAs, enough white space and avoid unfamiliar icons.

Outcome

Improved user satisfaction with the navigation and overall experience.
Increased engagement with the homepage and prediction categories, as indicated by higher click-through rates.
Strengthened brand identity as a comprehensive sports betting platform.

Impact

Enhanced user retention and satisfaction by providing a more intuitive and engaging platform.
Successfully transitioned the platform’s identity, attracting a broader audience.

Explore More

Rebound

Made for all those who are interested in sports betting or just simply enjoy sport talks

Web and Visual Design

96% of people pay attention to the visual design first when they visit a website