Visual Design

RWD & Promotion

Aesthetic-Usability Effect

Users often perceive aesthetically pleasing design as design that’s more usable.

Takeaways

An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.
People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.
Visually pleasing design can mask usability problems and prevent issues from being discovered during usability testing.

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